Effective Date: July 1, 2026
Company Name: Purple Flame Aromatherapy Ltd
Website: www.purplearomatherapy.com
Email: lumiix@purplearomatherapy.com
Address: Unit 1 Trident Business Park, Holman Way, Nuneaton, CV11 4PN, United Kingdom
Phone: +44 2476 322155
1. Introduction and Overview
Welcome to Purple Flame Aromatherapy Ltd (“we,” “our,” “us”). We operate the website www.purplearomatherapy.com (the “Site”), an e‑commerce platform dedicated to offering premium indoor fragrance products designed to elevate your living space. Our mission, as captured in our brand voice— “Scented Moments Just For You,” “Elevate Your Living Space With Natural Scents,” and “Discover Our Newest Fragrances That Will Transform Your Home”—is to provide you with luxurious, transformative aromatic experiences. We are committed to protecting your privacy and handling your personal data with transparency, security, and care. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, make a purchase, sign up for our newsletter, or interact with our services. By using the Site, you consent to the practices described in this policy.
2. Information We Collect
We collect information that you provide directly, information collected automatically, and, in some cases, information from third parties.
2.1 Information You Provide Directly
- Contact and Account Details: When you create an account, place an order, or contact us, we collect your name, email address, phone number, shipping/billing address, and payment information.
- Transaction Data: Details of products you purchase (such as our Best Selling scents or New Arrivals like “Just Dropped Fresh Scents”), order history, payment method, and transaction amounts.
- Communications: Records of your inquiries, feedback, customer service requests, and any correspondence with us via email, phone, or contact forms.
- Preferences: Your fragrance preferences, wish lists, and any reviews or ratings you submit.
- Marketing Choices: Your subscription status to our newsletter and promotional updates.
2.2 Information Collected Automatically
- Device and Usage Information: When you browse the Site, we automatically collect your IP address, browser type, operating system, referral URLs, pages viewed, time spent on pages, clickstream data, and other usage statistics. This helps us understand how customers interact with our content (e.g., interest in Indoor Fragrance collections or Best Scents Selling Fast Now) and improve Site performance.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to remember your preferences, facilitate login, analyze trends, and personalize your experience. For details, see Section 7 (Cookies and Tracking Technologies).
2.3 Information from Third Parties
We may receive information about you from:
- Payment processors (e.g., Stripe, PayPal) to confirm transaction completion.
- Social media platforms if you interact with our social pages or use social login features.
- Analytics providers (e.g., Google Analytics) to gather aggregated usage data.
- Advertising partners to measure campaign effectiveness.
3. How We Use Your Information
We use the collected information for the following legitimate business purposes:
- To Fulfill Your Orders: Process transactions, ship products (to addresses like Unit 1 Trident Business Park, Holman Way, Nuneaton), send order confirmations, and provide customer support.
- To Personalize Your Experience: Recommend fragrances you might enjoy (e.g., from our Luxurious Indoor Fragrance Collection or Best Selling items), display tailored content, and remember your preferences.
- To Communicate With You: Respond to your inquiries; send administrative messages (e.g., policy updates); and, with your consent, send promotional emails about new arrivals (“Fresh Scents Just Landed”), exclusive offers, or updates aligned with our brand messaging like “Transform Your Home With A Single Breath.”
- To Improve Our Site and Services: Analyze usage patterns, conduct research, and develop new products or features that enhance your experience.
- For Security and Fraud Prevention: Monitor for suspicious activities, protect against unauthorized access, and ensure the security of our Site and users.
- To Comply with Legal Obligations: Meet regulatory, tax, or law enforcement requirements applicable in the United Kingdom and internationally.
4. Legal Basis for Processing (GDPR Compliance)
For users in the European Union/European Economic Area (EU/EEA) and the United Kingdom, we process your personal data based on one or more of the following legal grounds under the UK GDPR and EU GDPR:
- Performance of a Contract: To fulfill orders and provide services you request.
- Legitimate Interests: To improve our Site, prevent fraud, and market our products, provided such interests do not override your fundamental rights.
- Consent: Where required (e.g., for marketing emails or certain cookies), we will seek your explicit consent. You may withdraw consent at any time.
- Legal Obligation: To comply with applicable laws and regulations.
5. How We Share Your Information
We do not sell your personal data. We may share information in these limited circumstances:
- Service Providers: Trusted third parties who assist with website hosting, payment processing, order fulfillment, shipping, marketing, and analytics. These partners are contractually bound to protect your data.
- Legal Requirements: If required by law, regulation, court order, or governmental request (e.g., to HMRC or UK law enforcement).
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred as part of the business transition.
- With Your Consent: We may share information for specific purposes with your explicit permission.
6. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Criteria used to determine retention periods include:
- Active Accounts: Data is kept while your account is active or as needed to provide services.
- Transactional Records: Order and payment details are retained for tax, accounting, and warranty purposes (typically 7 years as required under UK law).
- Marketing Data: If you subscribe to our newsletter, we retain your contact details until you unsubscribe or request deletion.
7. Cookies and Tracking Technologies
Our Site uses cookies to enhance functionality and personalize content. Cookies are small data files stored on your device. We use:
- Essential Cookies: Necessary for site operation (e.g., shopping cart, login sessions).
- Analytics Cookies: Help us understand how visitors use the Site (e.g., which pages are popular, such as the Indoor Fragrance or Best Selling sections).
- Advertising Cookies: Used to deliver relevant ads on other platforms based on your browsing behavior.
You can manage cookie preferences through your browser settings. Disabling some cookies may affect Site functionality.
8. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Update or correct inaccurate information.
- Deletion: Request erasure of your data under certain conditions.
- Restriction/Objection: Object to processing or request restriction of processing.
- Data Portability: Receive your data in a structured, machine-readable format.
- Marketing Opt‑Out: Unsubscribe from marketing emails by clicking the “unsubscribe” link in any promotional email or contacting us at lumiix@purplearomatherapy.com.
- Cookie Preferences: Adjust settings via your browser.
To exercise these rights, please contact us using the details in Section 12. We will respond within one month, in compliance with UK GDPR requirements. We may need to verify your identity before processing certain requests.
9. International Data Transfers
Your data may be transferred to, and processed in, countries outside the UK/EEA (e.g., if our service providers are located elsewhere). When we transfer data, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by UK and European authorities.
10. Security Measures
We implement reasonable technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. These include encryption (SSL/TLS) for data transmission, secure payment gateways, restricted employee access, and regular security assessments. However, no method of transmission over the internet or electronic storage is 100% secure; we cannot guarantee absolute security.
11. Children’s Privacy
Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that a child has provided us with information, we will delete it promptly.
12. Third‑Party Links
Our Site may contain links to third‑party websites (e.g., social media, payment gateways). This Privacy Policy does not apply to those sites. We encourage you to review their privacy policies before providing any personal information.
13. Changes to This Privacy Policy
We may update this policy periodically to reflect changes in our practices, legal requirements, or services. The updated version will be posted on this page with a revised effective date (the current version is effective July 1, 2026). We will notify you of material changes via email or a prominent notice on the Site.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our Data Protection Officer at:
Purple Flame Aromatherapy Ltd
Unit 1 Trident Business Park, Holman Way
Nuneaton, CV11 4PN
United Kingdom
Email: lumiix@purplearomatherapy.com
Phone: +44 2476 322155
For UK‑specific data protection inquiries, you may also contact the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues (www.ico.org.uk).
By using www.purplearomatherapy.com, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. Thank you for trusting Purple Flame Aromatherapy Ltd with your scent journey—we are here to help Transform Every Corner Of Your Home with our luxurious fragrances.